After several days of very high pricing, the cost to purchase Genie+ has gone down a bit today.
Variable Pricing for Genie+
Along with an incredible laundry list of price increases last week, the biggest shock to us was Disney’s announcement that it was moving from set pricing to variable pricing. Since its launch in 2021, Disney World’s Genie+ cost $15 and Disneyland’s version cost $20. Now, we are looking at $15-$22 at Disney World and $25 at Disneyland.
With date based ticket pricing and Disney’s announcement earlier this year that Guests could no longer purchase Genie+ in advance, we had a hunch this was coming. From a business standpoint, Disney is losing a lot of money by not offering fluctuating pricing based on crowd levels.
Do you know anyone who would go during fall break or Thanksgiving break and decide they didn’t want to spend an extra $5 on Genie+ despite the crowd levels? No, people will continue to pay any price Disney sets.
In Disney’s announcement, they hinted at the idea that the $15-$22 price was just for the month of October. That means in November and December this year we could see that price go up even more. You can read about that HERE.
Today’s pricing
Since variable pricing debuted last week, we have seen it cost $22 most days, and yesterday that price even fluctuated a bit. Did you know you may be paying more for Genie+ than other people on the same day?
After several days of record high prices, Genie+ “only” costs $18 today, October 18. That’s $3 more than previous set pricing but $4 cheaper than it has been most of the last week.
Genie+ costs $18 per person today, October 18.
As a reminder, Genie+ not only gets you Lightning Lane entrance to over 40 attractions at Disney World, but you also have access to PhotoPass Lenses and Audio Tales. Considering this is peak fall break season, I would pay $18 to be able to skip the standby line.
Would you? Let us know in the comments below and on Facebook.
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