Bob Iger is alarmed by big Disney Park Price Increases

Want to know what Bob Iger may address first now that he has returned as the Disney CEO? Find out his greatest concerns from the past few years below.

Bob Iger Returns

After recently renewing Chapek’s contract to end in 2025, the Disney Board fired Bob Chapek as CEO and will replace him with his predecessor Bob Iger for two years. The timeline for the exit of Bob Chapek was a very swift one. Check out full details HERE.

The choice to remove Bob Chapek as Disney CEO was based upon poor fiscal fourth-quarter earnings that were shared earlier this month (according to CNBC). Part of this poor earnings was tied to Disney+. This led to the swift firing of another Disney executive on Monday. See more about this HERE.

Now that Bob Iger is again head of the Walt Disney Company we all have hopes of what he may change. We now see Iger’s greatest concerns over the past few years as former Disney CEO, Bob Chapek, was in office.

Iger’s Growing Concerns

It is no shock that Bob Iger had concerns regarding Bob Chapek. The Wall Street Journal shares a growing list of concerns that Bob Iger had concerning the reign of Bob Chapek. According to The Walt Street Journal, on more than one occasion Bob Iger shared that Chapek is “killing the soul of the company.” Many confidants shared Iger’s concerns that Bob Chapek is taking “Disney in the wrong direction.”

According to Walt Street Journal, on more than one occasion Bob Iger shared that Chapek is “killing the soul of the company.”

Wall Street Journal

In September 2020, Disney announced massive layoffs for many Cast Members. This string of layoffs continued throughout the holiday season. According to Wall Street Journal, “Mr. Iger wanted to delay any COVID- related staff cuts until the Cares Act, a massive spending bill…meant to blunt the pandemic’s economic impact was signed into law. That way, laid-off Disney employees could take advantage of its protections.”

Many Disney guests are curious if the theme parks may benefit from Bob Iger’s return to the Walt Disney Company. According to Wall Street Journal, “Mr. Iger was alarmed by increases in prices at Disney theme parks that Mr. Chapek argued would boost revenue and limit overcrowding.”

This was no doubt an increasing concern when we shared massive price increases across the Disney Parks including food, ticket prices, merchandise, and more.

“Mr. Iger was alarmed by increases in prices at Disney theme parks that Mr. Chapek argued would boost revenue and limit overcrowding.”

Wall Street Journal

We hope that the fact that Bob Iger was alarmed with pricing may lead to a change in prices across the Disney Parks in the coming months. We are hopeful that the soul and magic of the Walt Disney Company will return now that Bob Iger is back.

What do you think of these concerns? Do you think Bob Iger may change pricing at theme parks and the park reservation system? Share your thoughts with us on our Facebook Page.