Do you feel as though Disney vacations are too expensive? Check out the warning about the high prices from a former Disney CEO.
Return of Bob Iger
Bob Iger returned as Disney CEO back in November 2022. Many were hopeful that many issues would be addressed with the return of Bob Iger. Since Iger’s return as Disney CEO, he has made a few big changes for the better.
Now guests can enjoy FREE parking at Walt Disney World Resorts, changes to the Disney Park Pass, and complimentary downloads for guests purchasing Disney Genie+. You can check out Bob Iger’s big plans for the Disney Parks this year HERE.
Previously we shared that Bob Iger was shocked by the overall increase in park prices. According to Wall Street Journal, “Mr. Iger was alarmed by increases in prices at Disney theme parks that Mr. Chapek argued would boost revenue and limit overcrowding.” Now a former Disney CEO weighs in on this discussion.
Eisner Speaks Out
Michael Eisner served as Disney’s CEO from 1984 until 2005. In an interview with CNBC, Eisner applauds Disney’s decision to bring back former CEO, Bob Iger. Eisner shares, “I think it was a great move for Disney.” He does admit that “there are tradewinds that he will have to deal with.” Disney fans expect a great turnaround by Iger and this is a bit of a daunting task, but one that Eisner feels Iger can handle.
Eisner even weighs in on the current state of Disney Parks. After his long tenure as Disney CEO, his perspective is invaluable. He states “you have to treat every Disney Park Guest as a VIP.” Eisner feels that the current prices at the Disney Parks are too high and warns to protect the Disney Brand.
Many Disney guests were shocked by the pricing of Disney Genie+ and Individual Lightning Lanes. This replaced the once FREE Fast Pass system and offers a sub-par experience.
Eisner warns that the current trend to “charge for every back house item” such as Disney Genie+ will dilute both the Disney name and brand. This is what many Disney Park guests have been feeling over the past few years.
Eisner warns that the current trend to “charge for every back house item” such as Disney Genie+ will dilute both the Disney name and brand.
What do you think of the overcharging currently taking place at Disney Parks? Do you agree with Eisner that this dilutes Disney’s name and brand? What changes do you hope Bob Iger makes to Disney Parks in the coming year? Share your thoughts with us in the comment section.
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Gary Carpenter
Friday 24th of March 2023
You are totally right it has become more of a jod than a vacation and prices are crazy .I wish they would go back to the way it was in the 90s
Chip
Friday 24th of March 2023
It seems to me that Chapek reign made Disney short sighted, no longer trying to play the long game by keeping loyal Disney lovers part of the family for life. No, let's get each new visitor for every penny we can and if they don't come back...oh well, we'll get the next one. This is great for this quarters stock returns but if you continue to run your business this way you will run the risk of a quick turn off as well, fickle customers create a bad social media buzz and just like that, parks and resorts are empty and during this time you have managed to alienate your loyal, long time customers. DVC members tend to need annual passes but "new" annual passes aren't being sold just so they can squeeze a few dollars more out of park visitors for that one visit, but if you can get passholders to visit 2-4 times in a year, won't they wind up spending more?
I'm not sure I see the logic when we know that the "old way" worked and built Disney into what it is/was...
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