Disney introduces the highest price for Disney Genie+ to date. Would you pay this price to skip the attraction lines?
Variable Pricing
Last fall we saw an incredible list of recent price increases, and one of the most unwelcome was when Genie+ moved from fixed to variable prices each day. Since its launch in 2021, Disney World’s Genie+ cost $15, and Disneyland’s version cost $20 per person (plus any applicable tax). However, guests have since seen pricing anywhere from $15-$22 at Disney World and $25 at Disneyland with this new pricing.
With date-based theme park ticket pricing and Disney’s announcement that Guests could no longer purchase Genie+ in advance, variable pricing came as little surprise. Disney saw a way to increase revenue during peak crowd levels on this service and capitalized on it.
When crowd levels increase for holidays and school breaks, the need for Disney Genie+ increases to skip attraction lines. Now, the price for Disney Genie+ also increases on these dates.
Highest Price Ever
Yesterday, Disney Genie+ sold out the earliest that it ever has. As a reminder, guests can purchase Disney Genie+ at 12:00 am the morning of their park day. Many guests wanted to purchase Disney Genie+ early this morning but were shocked at the price.
Previously the highest price for Disney Genie+ at Walt Disney World was $29 per person. Disney has added an extra feature that guests that purchase Disney Genie+ can also enjoy free attraction photos for the day. This benefit made many feel that the price for Disney Genie+ may be a better value.
Guests may be singing a different tune at the new highest price for Disney Genie+. Today, it now costs guests $35 per person just to access Lightning Lane for select attractions. This is a BIG price jump. For my (Donna) family of 5, that will cost $175 to simply add Disney Genie+ for our one day at Walt Disney World.
Have you wondered if the new Disney Genie+ option is worth the price at Walt Disney World? Check out this review of a day in the Magic Kingdom using Disney Genie+ and also a review of using Disney Genie+ for families HERE.
Today, it now costs guests $35 per person just to access Lightning Lane for select attractions.
What do you think of this variable pricing? Will you purchase Disney Genie+ for this new high price? Would this change your travel plans to avoid holidays at Walt Disney World? Share your thoughts with us in the comments below.
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Ian Lamble
Tuesday 4th of April 2023
This is a joke. Yes they have the right to monetise but the Disney model requires you to pay in advance yet you have no idea what you get for your money.