Elemental Is Suddenly Surprising Us All

You just never know how stories are going to turn out in today’s world. Disney’s Elemental just delivered a new surprise!

Elemental

Disney/Pixar’s latest film Elemental has been in theatres for over a month. The movie uses gorgeous visuals to propel a story that personifies the elements: earth, fire, water, and air. Much like its predecessor Cars, the film is devoid of humanity.

The elements all live in Element City leading parallel lives with little intersection. The story revolves around a fire character Ember with a sparky personality and a splashing young water character named Wade. They find that not only do opposites attract– they react!

A Rocky Start

The film, however, did not appear to strike much of a reaction among audiences in its initial debut. In fact, Elemental’s opening weekend was a bit of a disappointment bringing a modest $29.5 million.

Many speculated audiences were waiting for it to come to Disney+. After all, the streaming service treated audiences to a number of Pixar films as direct releases including Luca. Others speculated that underperformance from other films such as Lightyear was contributing to the lack of opening weekend success.

A Surprise Comeback

However, Elemental is proving to be the little movie that could. Its opening weekend numbers were not predictive of the film’s long-term performance, which can often be the case with movies. Instead of flooding theatres and tapering to a drizzle, it turns out that Elemental has been more of a slow burn.

In fact, Elemental had a surprisingly GREAT weekend, especially considering this is its 7th weekend in theatres. It reportedly grossed another $16.1 million, bringing it to $395.5 million globally. It should hit $400 million in a matter of days.

With an estimated $200 million budget, statistics suggest that Elemental needs to earn $400 million to break even. If Elemental continues along this path, it might turn out to be profitable in its theatrical run after all.

Elemental is on track to hit $400 million over the next few days.

Have you been to see Elemental yet? Did you enjoy it? Let us know in the comments. And feel free to pass our stories along to friends who will love to read them.