Can Bob Iger “Quiet the Noise” To Boost Disney’s Popularity?

With lower theme park attendance and the lowest dip for Walt Disney Company stock in years, Disney CEO Bob Iger hopes to make a change.

Disney Decline

The Walt Disney Company has seemingly had the “Midas Touch” for decades. People flocked to the Theme Parks and Disney reveled in Box Office hits over the years. It almost seemed as if nothing could affect this company.

In 2020, the entire world shut down including travel and entertainment.  Even after these closures and setbacks, the Walt Disney Company bounced back. With the beginning of the 50th Anniversary of Walt Disney World to the reopening of all Disney Parks and Cruise Lines around the world, it appeared to be a “Happily Ever After.”

Unfortunately, the Walt Disney Company has had a tumultuous few years. At the end of August, the Walt Disney Company’s stock reached not only a year low, but it’s also the lowest stock valuation since 2014!

Iger Speaks Out

Senior Executives, including Bob Iger and Josh D’Amaro, are meeting with Wall Street analysts and investors this week for an investor summit. The summit, taking place at The Walt Disney World Resort in Florida, will focus on Disney’s Parks business. During this meeting, Iger shared the big plans set for Disney Parks.

According to Reuters, CEO Bob Iger told investors the company will “quiet the noise” in a culture war that has pitted social conservatives against the global media and entertainment conglomerate.

Part of the “noise” that Iger hopes to quiet is the ongoing legal battle with Florida Governor DeSantis. Bob Iger shared that he feels as though the Walt Disney Company did not handle the response to the Parental Rights in Education Law in the best way. In the same breath, he justifies the current lawsuit Disney finds itself in.

Another area of “noise” is with the newest entertainment content. Recently, KtP writer, Susan, shared that Disney+ is now seeking subscribers to join their “Stream Team.” Questions regarding political views and basic demographic questions were quite interesting. Perhaps this new “Stream Team” will bring positive changes to Disney+ and new entertainment content.

This proclamation of Iger to “quiet the noise” is quite vague. It will be interesting to see how the Walt Disney Company hopes to turn the company around in the coming months and years.

CEO Bob Iger told investors the company will “quiet the noise” in a culture war that has pitted social conservatives against the global media and entertainment conglomerate.

Reuters

What do you think of this promise from Bob Iger? Do you think the Walt Disney Company should remain more neutral? Share your thoughts and share this news with your Disney pals.