The Disney Parks may look different in the coming years. Disney makes a bold claim to go “Beyond Storytelling.” See what this may mean for your favorite Disney characters.
“Turbocharging”
Recently we shared that after the strong second-quarter success of the Disney Experiences division. Iger references plans to “turbocharge” Disney Experiences.
The company plans to invest $60 billion over the next decade in expanding its domestic and international parks and Disney Cruise Line.
The Licensing Expo kicks off in Las Vegas tomorrow (May 21st) and the Walt Disney Company shares that their storytelling has made them different. But they are now stepping “Beyond Storytelling.”b
“Beyond Storytelling”
Disney doesn’t just tell iconic stories, “it goes beyond storytelling to make dreams a reality for people around the world each day, building enduring franchises that stand the test of time.”
Disney CEO Bob Iger has said that “one of the things that truly sets Disney apart is our unique ability to turn top quality IP into top-quality experiences, leading to significant growth,” and Disney is constantly creating new, innovative experiences that craft deep relationships with consumers.
In true Disney fashion, they created this reel that perfectly depicts these immersive experiences where you step into your favorite stories:
New Disney Park Experiences
Some of the most famous films are represented in new ways. We have marveled at the new World of Frozen at Hong Kong Disneyland and the new Frozen area at Fantasy Springs at Tokyo DisneySea.
Disney “goes beyond storytelling to make dreams a reality for people around the world each day, building enduring franchises that stand the test of time.”
“Guests can step into a Toy Story Land at Walt Disney World Resort, Shanghai Disney Resort, Hong Kong Disneyland and Disneyland Paris.“
The Avengers have smashed box office successes time and time again. This franchise is well represented on the Disney Cruise Line and the popular Avengers Campuses.
Star Wars takes immersive storytelling to another galaxy at Star Wars Galaxy’s Edge at both Walt Disney World and Disneyland.
“The Star Wars saga continues on the Disney Wish at the Hyperspace Lounge. Guests can glimpse interstellar views of Coruscant, Tatooine and Batuu with signature Star Wars-inspired beverages.”
With the Walt Disney Company, the future of storytelling is infinite. As Walt Disney once shared, “We’re just getting started.”
What do you think of this claim “Beyond Storytelling”? Which characters and experiences do you hope to experience in the Disney parks? Share your thoughts with us and share this news with your Disney pals.
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IDS
Monday 20th of May 2024
This means more woke characters. Until Eiger completely ruins the Disney brand he will not stop.