Disney will End DEI and Erase Content Warning Labels

The Walt Disney Company is shifting its focus in the wake of executive orders from the Trump administration. In fact, Disney has quietly joined the list of companies ending DEI.

Disney and DEI

Disney is reportedly beginning a shift in its model to focus on business performance. Part of that shift includes a move away from its Diversity, Equity, and Inclusion (DEI) initiatives.

Disney’s chief human resources officer Sonia Coleman sent out a memo outlining strategic shifts. Axios was among the first to obtain and report on this memo.

However, some of these shifts have already become evident on the company’s website. If you visit, you will notice that DEI is no longer listed under the “Impact Tab.” Reimagining Tomorrow has also been removed.

Shifts in Disney’s Model

You will now see a segment for Inclusion. Under this tab, you will find a section devoted to people, where the focus appears to be talent rather than diversity. It states, “We reach and attract the best, most talented people around the world and foster barrier-free talent processes for everyone.”

The page also includes a focus on Championing Veteran Hiring. It says, “The Walt Disney Company salutes the military community by hiring, training, and supporting military veterans with the Heroes Work Here initiative, the Heroes Supply Here program, and Disney’s Veterans Institute. We have employed thousands of veterans since launching Heroes Work Here in 2012.”

Moreover, an HBCU alumni initiative called Disney on the Yard is also present. And, you will still find references to Disney’s Imaginar program.

This all falls under Disney’s current statement on Inclusion. “At Disney, creating a welcoming and respectful environment for our employees and guests is core to our company culture and our business.” Of course, Disney is currently facing a DAS lawsuit contrary to the statement.

Removing Content Advisory Labels

You can also expect to see changes when you watch Disney+. Several years ago, Disney launched content advisory warnings that auto-play before classic films such as Dumbo, Lady and the Tramp, Peter Pan, and Aristocats. The labels denote stereotypes and negative depictions of peoples or cultures.

Disney is removing content advisory warnings that auto play before classic films.

These labels will reportedly no longer auto-play before the films. The advisories will reworded and relocated. Viewers can find them under “details” for the films instead, a far more inconspicuous location.

What do you think of these shifts in Disney’s focus? Have you noticed any other changes? Don’t forget to share the news with your friends and family who like to stay informed.